Last week, couture powerhouse Yves Saint Laurent finally launched its iconic Touche Eclat illuminator in new shades to suit black and Asian women. The make-up pen has been a beauty classic since its creation in 1992, but with one in ten Britons being of ethnic origin, why has it taken so long to cater for them?
‘People have been asking for darker shades, but until recently, the technology wasn’t up to scratch.’
-YSL’s European make-up artist Fred Letailleur
I guess this is a perfect example of better late than never. Congratulations to YSL for setting a precedent for all cosmetic brands to follow. It is about time that multiple ethnicities and skin tones are represented in the beauty market as opposed to being a niche by-product catered for by 3 or 4 brands. To leave such a wide denomination of women out of such a lucrative is hugely damaging for the retailer but more importantly, it sends an indirect message to the masses. By not incorporating products for a range of skin tones in the beauty and cosmetic industry, it could be interpreted that only one preferred skin shade is in fact deemed beautiful.
I for one welcome the change, and in order to show my support I will be heading to my nearest department store to grab YSL’s infamous concealer, now in my shade! Yay!
(Source/ Daily Mail)